Boeken Copywriter
Er zijn weinig Copywriters werkzaam in Nederland, wat het arbeidsperspectief gunstig maakt voor de ondernemende Copywriter. Binnen marketingbureaus kan een Copywriter zich opwerken tot creatief directeur of een dergelijke functie. De doorgroeimogelijkheden voor een zelfstandig werkende Copywriter zijn liggen ingewikkelder, maar er is zeker mogelijkheid om betere, grtoere opdrachten binnen te halen of in een meer lucratieve branche aan het werk te komen. Net als het netwerk van een Copywriter zijn de mogelijkheden erg wisselend en afhankelijk van eigen kunnen en inzet.
Er zijn een hoop verschillende manieren om je te verdiepen in het beroep Copywriter. Je kan een opleiding volgen, maar er zijn nog andere laagdrempelige manieren om aan die kennis te komen. Hieronder kan je diverse boeken, Ebooks of DVDs vinden waarmee je meer kan leren over de functie en de inhoud van het beroep Copywriter. Er zijn boeken voor de beginner of voor de Copywriter die verder wilt ontwikkelen binnen het vakgebied.De 66 beste boeken voor een Copywriter:
Leading Creative Teams
Leading Creative Teams - Engels | Paperback | 9781484220559 | 21 oktober 2016 | 225 pagina'sLearn the skills you must master to assume leadership roles-creative directors, art directors, and advertising managers-on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary …
Copywriting For Beginners Guide
Copywriting For Beginners Guide - Engels | E-book | 9781683050759 | 17 februari 2015 | Adobe ePubCopywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an …
Het copy boek
Het copy boek - Nederlands | Paperback | 9789014060088 | 164 pagina'sAls creatief directeur copy van een groot reclamebureau bekijk je tientallen mappen per jaar. Bijna zonder uitzondering bestempelen de aanstormende talenten hun kwaliteiten als 'concept en copy'. Sommigen brengen als bewijsvoering vast een eigen visitekaartje mee. Onder hun naam prijkt hun 'claim to fame': concept & copy. Het staat er zwart op wit, dus het …
Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground
Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground - Engels | E-book | 9781301111060 | 13 juni 2013 | Epub zonder kopieerbeveiliging (DRM)Get your copywriting business going quickly and easily with this reality-based guide. Marcia Yudkin reveals the surprising launch methods used most often by her dozens of copywriting protégés over the years. Six of the top 10 methods can cost nothing at all, while the rest fit comfortably within a typical startup budget. For each method, …
First Edition - The Creative Copywriter's Companion
First Edition - The Creative Copywriter's Companion - Engels | E-book | 9780982121856 | 09 oktober 2018 | 312 pagina's | Adobe ePubFrom the Kirius Review: "A highly instructional guide to the creation of effective advertising... A copywriting pro reveals all ... For those mystified by advertising copywriting or anyone who hopes to enter the profession, this book is sure to fit the bill... He has won the ad industry’s most prestigious awards, worked with top agencies, …
The Chicago Manual Of Style
The Chicago Manual Of Style - Engels | Hardcover | 9780226103891 | 924 pagina'sA new edition of the reference text, revised and updated for-writers, editors, proofreaders, indexers, copywriters, designers, and publishers. This edition reflects nearly every significant change in style, usage, procedure, and technology.
The Copywriter’s Handbook: Words that Win Sales
The Copywriter’s Handbook: Words that Win Sales - Engels | E-book | 9781386836636 | 09 juli 2017 | Epub zonder kopieerbeveiliging (DRM)Copywriting is one of the most essential elements of effective online marketing. Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. Copywriters are some of the highest-paid writers in the world. Copywriting is the act of writing text for the purpose …
Masters of Marketing Secrets - My Life in Advertising
Masters of Marketing Secrets - My Life in Advertising - Engels | E-book | 9781312098664 | 27 april 2014 | Epub zonder kopieerbeveiliging (DRM)This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping …
Collana Formazione - Professione Scrittore - Come scrivere e pubblicare un libro
Collana Formazione - Professione Scrittore - Come scrivere e pubblicare un libro - Italiaans | E-book | 9786051767949 | 08 juli 2015 | Adobe ePubCon questo Manuale imparerete a esercitare in modo professionale l’attività di scrittore. Il limite della maggior parte degli scrittori emergenti, è quella di non saper correttamente gestire le varie fasi del processo di pubblicazione, che prevede alcuni fondamentali steep che vanno curati e approntati seguendo determinate metodologie. In questa Guida scoprirete quali sono queste metodologie …
Herding Words
Herding Words - Engels | E-book | 9781627876889 | 20 juni 2019 | Epub zonder kopieerbeveiliging (DRM)Learn how to deliver on the brand promise and become a better copywriter through the art of authentic storytelling. Today's consumer tolerance for clutter -- baseless product pitches, poor or mistimed messaging, and fluff marketing speak -- has all but flatlined. Tired and frustrated with empty words, consumers have little time to waste on filtering …