Boeken Docent corporate communication

Identiteit & Imago

Succesvol topmanagement is er steeds meer van overtuigd dat externe en interne communicatie van wezenlijk belang zijn voor een succesvolle organisatie. Dat is goednieuws voor communicatiemanagers, maar impliceert ook dat zij net als managers op het gebied van financieel management of logistiek management, verantwoording moeten afleggen over de toegevoegde waarde van hun werk. In dit …

Corporate Communication

Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.

Corporate Reputation

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, interact and can impact on corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. …

Identiteit En Imago

Identiteit en imago 1e druk is een boek van C.B.M. van Riel uitgegeven bij Academic Service. ISBN 9789052613390 Deze tweede editie van dit zeer populaire boek bespreekt de mogelijkheden en onmogelijkheden van het cre ren van een positief bedrijfsimago met behulp van 'corporate communication', waarbij de noodzakelijke reclame-, PR-, en management-technieken de revue passeren. Deze …

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Essentials Of Corporate Communication

Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.

Corporate Social Responsibility

This upper-level textbook offers an original and up-to-date introduction to issues in corporate social responsibility (CSR) from a global perspective. Written by an international team of experts, it guides students through key themes in CSR including strategy, communication, regulation and governance. Balancing critiques of CSR with a discussion of the opportunities it creates, it includes …

The Copyeditor`s Handbook – A Guide for Book Publishing and Corporate Communications

The new, updated edition of the handbook that should be on every copyeditor's desk. Unstuffy, hip, and often funny, The Copyeditor's Handbook has become an indispensable resource both for new editors and for experienced hands who want to refresh their skills and broaden their understanding of the craft of copyediting. This fourth edition incorporates the …

Public Relations and Corporate Communication Practices in Industries

Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; …

Digital Strategies For Powerful Corporate Communications

Critical strategies for shifting the power of digital communications--now in the hands of customers, employees, journalists, and investors--back to the corporation A corporate survival guide for the Web 2.0 World In a world where corporate reputations are made and broken on social networking sites, and stray online rumors can send a stock plummeting, the speed …