Boeken Marktonderzoeker

Hoewel de sector een klap heeft gekregen door de economische crisis krijgen Marktonderzoekers een steeds belangrijkere rol en worden ze steeds vaker ingezet door bedrijven. Consumentengedrag is lastig te voorspellen en Marktonderzoekers zijn daarom vaak overal nodig.

Een Marktonderzoeker kan doorgroeien naar de functie van senior Marktonderzoeker of als Commercieel Directeur van een onderzoeksbureau. Ook kan hij zijn eigen bureau starten.

Er zijn een hoop verschillende manieren om je te verdiepen in het beroep Marktonderzoeker. Je kan een opleiding volgen, maar er zijn nog andere laagdrempelige manieren om aan die kennis te komen. Hieronder kan je diverse boeken, Ebooks of DVDs vinden waarmee je meer kan leren over de functie en de inhoud van het beroep Marktonderzoeker. Er zijn boeken voor de beginner of voor de Marktonderzoeker die verder wilt ontwikkelen binnen het vakgebied.

De 97 beste boeken voor een Marktonderzoeker:

This is marketing

This is marketing

This is marketing - Engels | Druk: Paperback | Paperback | 9780241370148 | 288 pagina's

What is the best way to identify your smallest visible audience? How do you build trust and permission with your target market? From the author of 18 bestselling books including THE DIP and TRIBES comes THIS IS MARKETING, the one indispensable volume that teaches you all you need to know about connection, empathy and making …

How Brands Grow

How Brands Grow

How Brands Grow - Engels | Druk: 1 | Hardcover | 9780195573565 | 246 pagina's

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow …

The Discipline of Market Leaders

The Discipline of Market Leaders

The Discipline of Market Leaders - Engels | Druk: 1 | Paperback | 9780201407198 | 224 pagina's

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your …

All Marketers are Liars

All Marketers are Liars

All Marketers are Liars - Engels | Druk: 1 | Paperback | 9781591845331 | 220 pagina's

Seth Godin’s three essential questions for every marketer: ?What’s your story?” ?Will the people who need to hear this story believe it?” ?Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that …

Decoded

Decoded

Decoded - Engels | Druk: 1 | Hardcover | 9781118345603 | 288 pagina's

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands …

Buyology

Buyology

Buyology - Engels | Druk: 1 | Paperback | 9780385523899 | 254 pagina's

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one …

Alchemy

Alchemy

Alchemy - Engels | Hardcover | 9780062388414 | 384 pagina's

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend&;&;one of the leading minds in the world of branding&; (NPR)&;explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with …

Contagious

Contagious

Contagious - Engels | Druk: 1 | Paperback | 9781451686586 | 256 pagina's

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Lean Analytics

Lean Analytics

Lean Analytics - Engels | Druk: 1 | Paperback | 9781449335670 | 250 pagina's

Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, …

Marktonderzoek niveau 4 Leerwerkboek

Marktonderzoek niveau 4 Leerwerkboek

Marktonderzoek niveau 4 Leerwerkboek - Nederlands | Druk: 1 | Paperback | 9789006372311 | 250 pagina's

Marktonderzoek niveau 4 Leerwerkboek 1e druk is een boek van Mirjam Broekhoff uitgegeven bij ThiemeMeulenhoff bv. ISBN 9789006372311 Marktonderzoek niveau 4 Leerwerkboek

per pagina