Boeken Manager Consumer Marketing

Er is voldoende ruimte op de arbeidsmarkt voor Managers Consumer Marketing. Hoewel het een vrij hoge functie betreft die veel ervaring vereist., zijn er toch ruime doorgroeimogelijkheden. Bijvoorbeeld in de richting van commercieel directeur.

Er zijn een hoop verschillende manieren om je te verdiepen in het beroep Manager Consumer Marketing. Je kan een opleiding volgen, maar er zijn nog andere laagdrempelige manieren om aan die kennis te komen. Hieronder kan je diverse boeken, Ebooks of DVDs vinden waarmee je meer kan leren over de functie en de inhoud van het beroep Manager Consumer Marketing. Er zijn boeken voor de beginner of voor de Manager Consumer Marketing die verder wilt ontwikkelen binnen het vakgebied.

De 6 beste boeken voor een Manager Consumer Marketing:

Consumer Behavior in Action

Consumer Behavior in Action

Consumer Behavior in Action - Engels | Druk: 1 | E-book | 9781317473831

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and …

The Conversation Manager

The Conversation Manager

The Conversation Manager - Engels | Druk: 1 | E-book | 9780749466602 | 224 pagina's

Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung …

Consumer Behavior in Action

Consumer Behavior in Action

Consumer Behavior in Action - Engels | Druk: 1 | Paperback | 9780765620903 | 648 pagina's

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and …

The Conversation Manager

The Conversation Manager

The Conversation Manager - Engels | Druk: 2 | Paperback | 9789020996500 | 256 pagina's

De voorbije jaren is het internet geëvolueerd van een statisch naar een sociaal platform. Die evolutie heeft impact op de manier waarop consumenten communiceren en aankoopbeslissingen nemen. Jammer genoeg zijn de meeste adverteerders stil blijven staan. Adverteren op de traditionele manier werkt niet langer. Verandering is noodzakelijk in de dagelijkse manier van werken van elke …

The Conversation Manager

The Conversation Manager

The Conversation Manager - Engels | Druk: 1 | Paperback | 9789020991277 | 200 pagina's

The Conversation Manager is a practical, well founded and well researched book which accurately reflects today's marketing realities.;;;The author has a fresh new vision about the best way for brands to approach and to collaborate successfully with the contemporary consumer.;;;There are concrete tips about the best way to adjust your company's strategy towards conversation management …

The Conversation Manager

The Conversation Manager

The Conversation Manager - Engels | Druk: 1 | Pocket | 9780749466596 | 224 pagina's

The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, marketers need to engage with the new breed of consumers. In order for marketers to become effective conversation managers, …