Boeken PR Adviseur

Propaganda

Edward Bernays (1891-1995) gilt als Vater der Public Relations. Mit seinem Buch Propaganda aus dem Jahr 1928 schuf er die bis heute gültige Grundlage für modernes Kommunikationsmanagement. Der in Wien geborene Bernays war ein Neffe Sigmund Freuds, der sich dessen Erkenntnisse der modernen Seele zunutze machte und sie in den Dienst von Regierungen und Konzernen …

Greenport Duin- & Bollenstreek

Netwerken met Greenport duin- en bollenstreek

Crisis Issues & Reputation Management

Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.

Engaging Employees through Strategic Communication

This book provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. It is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners.

De wereldreis van Maxi-Cosi

Dark Art

'Dark Art' lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the 'Financial Times', charts the upheaval of an industry that generates multi-million dollar revenues for mainly private, and tightly held, agencies around the world. He sets out to explain the new tactics shaping strategic …

Dealing with an Angry Public

Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia. Similarly, government efforts to change policy or shift budget priorities are invariably met with stiff resistance. In this enormously practical book, Lawrence Susskind and …

Exploring Public Relations 3rd

Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity …

App Store Fame and Fortune With Public Relations

The success of app stores has put dollar signs in the eyes of many app developers. Aside from the potential payoff in terms of app sales, high profile acquisitions of app developers continue to make headlines. If a single photo sharing app can go from zero downloads to millions of downloads, and eventually a billion …

Crisis Communications

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in …