Boeken Marketing Intelligence Adviseur

Crowd Based Business Models

“Consumers have become interactive with businesses today and crowd behavior has emerged as a guiding factor to business growth. Crowd-based business modeling is a contemporary tool to success… yet firms need to work on it. This book, written in a simple way with examples, is a timely contribution and a must read for everyone.” --Raquel …

Practical Text Analytics

Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.

Business Intelligence for New-Generation Managers

Executives in Europe have significantly expanded their role in operations – in parallel to their strategic leadership. At the same time, they need to make decisions faster than in the past. In these demanding times, a redesigned Business Intelligence (BI) should support managers in their new roles. This book summarizes current avenues of development helping …

The GPT-Reneur

Share Market- Financial Intelligence

How Artificial Intelligence Influences Future Human Job Market Change

L'Internet des objets et la data

Des dizaines de milliers d'objets connectés seront déployés d'ici quelques années. Les entreprises étudient et utilisent de plus en plus ces technologies dans le cadre de leur transformation digitale. Des partenariats se créent, de nouveaux acteurs émergent, et permettent aux entreprises d'avoir une vision 360° de leurs clients et d'optimiser l'utilisation de leurs données. Ce …

Win/Loss Reviews

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. WIN/LOSS REVIEWS A NEW KNOWLEDGE MODEL FOR COMPETITIVE INTELLIGENCE In Win/Loss Reviews, Rick Marcet reveals a new …

Artificial Intelligence in Marketing

Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer's ongoing move and the next phase …

Market Garden

Why did Operation MARKET GARDEN fail? Was it due to poor decision making, faulty planning, or bad intelligence? After outlining the operation's plan and objectives, this paper evaluates several theories about one of the most famous military failures of World War II. Each theory is examined in light of historical records and biographical accounts that …