Boeken Marketing Intelligence Adviseur

Marketing Intelligence Adviseur is reeds een baan op hoger niveau. Toch is het mogelijk om door te groeien naar de functie van bijvoorbeeld Commercieel Directeur.  

Er zijn een hoop verschillende manieren om je te verdiepen in het beroep Marketing Intelligence Adviseur. Je kan een opleiding volgen, maar er zijn nog andere laagdrempelige manieren om aan die kennis te komen. Hieronder kan je diverse boeken, Ebooks of DVDs vinden waarmee je meer kan leren over de functie en de inhoud van het beroep Marketing Intelligence Adviseur. Er zijn boeken voor de beginner of voor de Marketing Intelligence Adviseur die verder wilt ontwikkelen binnen het vakgebied.

De 100 beste boeken voor een Marketing Intelligence Adviseur:

The Handbook of Market Intelligence

The Handbook of Market Intelligence

The Handbook of Market Intelligence - Engels | Druk: 2nd Edition | Hardcover | 9781118923627 | 288 pagina's

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession …

Sales EQ

Sales EQ

Sales EQ - Engels | Druk: 1 | Hardcover | 9781119312574 | 320 pagina's

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to …

Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice - Engels | Druk: 1 | Paperback | 9780749479558 | 272 pagina's

The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with their own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these …

Using Artificial Intelligence in Marketing

Using Artificial Intelligence in Marketing

Using Artificial Intelligence in Marketing - Engels | Paperback | 9780749483395 | 224 pagina's

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive …

Practical Text Analytics

Practical Text Analytics

Practical Text Analytics - Engels | Druk: 1st edition | Paperback | 9780749474010 | 272 pagina's

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing …

Artificial Intelligence for Marketing

Artificial Intelligence for Marketing

Artificial Intelligence for Marketing - Engels | Druk: 1 | Hardcover | 9781119406334 | 368 pagina's

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach …

Emotional Intelligence: The Important Attributes and the Impact of EI on Work Performance

Emotional Intelligence: The Important Attributes and the Impact of EI on Work Performance

Emotional Intelligence: The Important Attributes and the Impact of EI on Work Performance - Engels | E-book | 9780463806777

Psychologist Peter Salovey and John Mayer first used the term "emotional intelligence" or EI in an article in 1990. Components of the concept of EI can however be traced back to Socrates's well-known statement "Know thyself". The psychologist first thought of intelligence as a reference to the cognitive aspects of one's make-up, such as memory …

The Revenue Acceleration Rules

The Revenue Acceleration Rules

The Revenue Acceleration Rules - Engels | Druk: 1 | E-book | 9781119372066

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be …

The Future of Artificial Intelligence in Digital Marketing

The Future of Artificial Intelligence in Digital Marketing

The Future of Artificial Intelligence in Digital Marketing - Engels | E-book | 9781370554843

Not long ago, Artificial Intelligence (AI) only existed in the realm of science fiction. Today, it's a reality and is only growing more prominent each day, spreading across both every imaginable industry and countries around the world. But what is the number one AI modern person interacting with on a daily basis? The Internet. While …

Marketing en sales update - Competitive intelligence

Marketing en sales update - Competitive intelligence

Marketing en sales update - Competitive intelligence - Nederlands | Druk: 1 | Hardcover | 9789077881224 | 94 pagina's

Dit boek is bestemd voor alle mannen en vrouwen die de concurrentiestrijd aandurven, voor de managers en ondernemers die niet bang zijn om geconfronteerd te worden met hun grootste zakelijke vijanden – en met zichzelf. Want wie om zich heen kijkt, ziet ook zichzelf in de spiegelende ramen van de concurrent. En wie goed kijkt, …

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