Boeken Marketing Intelligence Adviseur

Rise of the Cobot, The

Join the collaborative artificial intelligence (AI) revolution! AI is in the news every day. But its potential uses and value for your business remain unclear. How can this technology help your business in its service activities? How can AI improve your daily workflow to lighten your workload? What are the most common use cases in …

Career AI

Early Warning

Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent industry dissonance - when …

Increase Concentration Focus Your Goals & Win

What the 3rd edition brings you: You support climate protection, quickly recive compact information and checklists from experts (overview and press reviews in the book preview) as well as advice proven in practice, which leads to success step by step - also thanks to add-on. Because concentration on the essentials is crucial in our hectic …

Multicultural Intelligence

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive …

Review of Marketing Research- Artificial Intelligence in Marketing

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

The AI Marketing Canvas

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) …

Palgrave Advances in Luxury - Rethinking Luxury Fashion

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with …

Spirituality and Emotional Intelligence

This book weaves together spirituality and a systemic version of emotional intelligence that incorporates Kurt Lewin’s social science and other sources. Emotional intelligence calls on us to be fully present "to the moment." It calls on us to be appreciative of ourselves and our relationships.

Market Intelligence

Adressaten dieses Buchs sind Manager im Marketing, Entscheider und Nachwuchsführungskräfte. Es bietet ihnen eine systematische, anwendungsorientierte Übersicht über Market Intelligence und die Analyse externer Märkte und interner Anforderungen und Aktivitäten.