Boeken Docent corporate communication

Communication in the U.K. Budget Airline Industry

The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, …

Globalizing Critical Theory

Across a spectrum of academic disciplines, the topic of globalization is at the forefront of contemporary efforts to understand a dynamically changing world society. How might critical social theory respond creatively to the challenge of thinking and theorizing globalization in its full complexity?

Communication, Society and Politics - America's Battle for Media Democracy

How did the American media system become what it is today? Why do American media have so few public interest regulations compared with other democratic nations? How did the system become dominated by a few corporations, and why are structural problems like market failures routinely avoided in media policy discourse? By tracing the answers to …

Corporate Communication 2.0 - En NY Definition AF Et Teoretisk Felt

Denne bog nydefinerer corporate communication som overordnet teori i lyset af den ogede stakeholder-indflydelse, man kan observere pa sociale medier - og som mange (men langtfra alle) virksomheder i praksis er begyndt at indrette sig efter i 2014. Bogen foreslar, hvordan teorien bag aktuel virksomhedskommunikation i praksis kan opdateres, sa den matcher den nye virkelighed …

Corporate communication worldwide

Corporate Communication Worldwide covers a wide range of corporate communication aspects and prepares those who aim to be active in the communication field in an international context. In today's world, the meaning of worldwide is truly dynamic and this book reflects such new reality. By covering some of the basic principles of global media theory, …

Handbook Of Communication And Corporate Social Responsibilit

There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps. While there is a huge amount of literature …

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Corporate Communications In Restructuring Phases

This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. This book enables managers in communication, operations and HR to communicate professionally in corporate restructurings. Cost-cutting, downsizing or the closing of entire sites are not only operational challenges, but …

Contemporary Perspectives on Corporate Marketing

Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.

Influential Internal Communication

Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.