Boeken Docent corporate communication

Corporate Communication

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective …

Envoping, Interagir Avec L'Environnement Operationnel Au Temps Des Regulateurs

Le XXIe sicle sera le temps des rgulateurs et des environnements oprationnels en evolution continue. Rgulateurs et opinions publiques deviennent des interlocuteurs essentiels de l'entreprise avec tout ce que cela implique comme opportunits, mais aussi comme risques. Ds lors, ses dirigeants considrent ces derniers comme leur proccupation majeure des annes venir. Ce livre propose une …

Issues in Business Ethics- Facing Public Interest

The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public.

Social Media im Rahmen der Corporate Communications

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2, Universität Kassel (Betriebswirtschaftslehre), Veranstaltung: Corporate Communications, Sprache: Deutsch, Abstract: Aufgrund der zunehmenden Relevanz werde ich mich in der vorliegenden Arbeit näher mit dem Einsatz der Sozialen Medien für die Corporate Communications auseinandersetzen. Dabei versuche ich zunächst wichtige Begriffe …

Facing Public Interest

The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public.

Analysis of the website www.dell.com

1. Introduction In 1984, Michael Dell, a student from the University of Texas has found his own company selling computers build together from stock parts. With the philosophy of offering customers customized PC's and selling these directly to them Dell's company became the biggest PC seller in the United States in 2000.1 Since in 1996 …

CORPORATE COMMUNICATION

The book is a collection of articles by Academicians and Professionals on various facets of corporate communication. The author has attempted to cover the recent trends and features in the corporate world . This book can be used as a reference for the Under Graduate and Post Graduate students of Journalism and Communication and Management. …

Online Communication in the Context of Personal, Virtual and Corporate Identity Formation

Beyond Corporate Responsibility

Leadership and sustainability are at the forefront of global organizational development, training and education. In particular, is a rise in demand for managers with the skills to increase team learning, produce talent and deliver performance while forwarding a socially responsible mandate. Developing the talent and establishing a culture of sustainability needs a new kind of …