Boeken Docent corporate communication

Contemporary Themes in Business and Management- Communication Strategies for Corporate Leaders

This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools

Tasafs Corporate Communication Approaches in Development Projects

Tanzania Social Action Fund is a responsible organ that involves with the implementantion of the community development projects in order to equip with the Mellenium Development Goals through the National Strategy for Poverty Reduction in Tanzania. In most cases TASAF's communication approaches is only centered to the headoffice rather than the regional offices. As a …

SUNY series, Human Communication Processes- Corporate Communication

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage …

Corporate Communication ISE

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the …

Communication & Corporate Etiquette

Corporate Communications

The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, this title challenges the idealized notion that organizations can and should communicate as unified wholes.

Managing Corporate Social Responsibility

Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This …

Management of Corporate Communication

Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates …

Facets of Corporate Identity, Communication and Reputation

Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.

Routledge Studies in Rhetoric and Communication - The Rhetoric of Oil in the Twenty-First Century

This book examines mass communication and civic participation in the age of oil, analyzing the rhetorical and discursive ways that governments and corporations shape public opinion and public policy and activists attempt to reframe public debates to resist corporate framing. In the twenty-first century, oil has become a subject of civic deliberation. Environmental concerns have …