Boeken Marketing Intelligence Adviseur

Brainwashing Techniques

1 - Artificial Intelligence In Digital Marketing

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.This is what allows a business to be resilient and to thrive in a changing environment.Digital marketing is no different.It’s affecting the way that SEO works, the tools …

The Feeling Economy

This book explores the impact of AI on everyday life, looking into workers’ adaptation to these changes, the ways in which managers can change the nature of jobs in light of AI developments, and the potential for humans and AI to continue working together. As machines are trained to “think,” many tasks that previously required …

Online-Marketing-Intelligence

Dieses Buch bietet für den Einsatz und die Ausgestaltung vielfältiger Online-Marketing-Instrumente und deren Erfolgsmessung konkrete Hilfestellung. Dieses Buch bietet für den Einsatz und die Ausgestaltung vielfältiger Online-Marketing-Instrumente und deren Erfolgsmessung konkrete Hilfestellung. Die Autoren haben dazu eine bislang einzigartige Übersicht über die Kennzahlen für die wichtigsten Instrumente im Digital-Marketing zusammengestellt. Sie beschreiben über 170 Online-Marketing-KPIs, …

Lean Six Sigma in the Age of Artificial Intelligence: Harnessing the Power of the Fourth Industrial Revolution

The world’s leading expert on Lean Six Sigma provides the missing link for reducing waste and taking operations to the next level: Artificial Intelligence Lean Six Sigma (LSS) has been helping companies improve their processes since 2001—but as yet, no one has taken this revolutionary management approach to its limits. Now, The Fourth Revolution in …

From Chaos to Coherence

This work addresses the increasing strain that people and organizations, both private and public, are under. It covers themes of coherence, leadership, self-management, authentic communication, emotional virus, overcare and emotional mismanagement.

The Commitments of Traders Bible

Regardless of your trading methods, and no matter what markets you're involved in, there is a Commitments of Traders (COT) report that you should be reviewing every week. Nobody understands this better than Stephen Briese, an industry-leading expert on COT data. Praise for The Commitments of Traders Bible "This book provides an important understanding of …

Artificial Intelligence In Digital Marketing

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted. This is what allows a business to be resilient and to thrive in a changing environment. Digital marketing is no different. In fact, in his book The …

Routledge Studies in Marketing- Artificial Intelligence for Marketing Management

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

Competitive Intelligence, Analysis and Strategy

The Holy Grail for most organisations, is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation, its explicit, implicit, acquired and derived knowledge. This book was originally published as two special issues of the Journal of Strategic Marketing.