Boeken Marketing Intelligence Adviseur

Future of Business and Finance - Predictive Intelligence for Data-Driven Managers

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the …

AI - The new intelligence in sales

This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And …

Springer Proceedings in Business and Economics- Brand, Label, and Product Intelligence

The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods. This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI …

Artificial Intelligence

Can machines write books? Can artificial intelligence be used for business? Will touch screens be around, or will they be replaced by voice recognition? What are deepfakes? How do self-driving cars work, and are they going to be a reality soon? These questions all come to light in this brief but informational book about artificial …

Market Intelligence

In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.

Business Secrets To Beat Your Business Competitors!

Competitive intelligence or business intelligence or (the less ruthless sounding term) marketing research is a necessary part of any successful business. It’s not about being nosy or deceptive, although it calls for a little amount of spying. It is actually more about winning out potential buyers from your competition. We can refer to the entire …

SUMMARY - Our Final Invention:

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. * As you read this summary, you will learn that the development of artificial intelligence (AI) may well be the ultimate invention of mankind. *You will also learn that : …

Springer Series in Fashion Business- Artificial Intelligence for Fashion Industry in the Big Data Era

This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques …

Data Science for Business 2019 (2 BOOKS IN 1)

★This book includes 2 Manuscripts★Are you looking for new ways to grow your business, with resources you already have? Do you want to know how the big players like Netflix, Amazon, or Shopify use data analytics to MULTIPLY their growth? Keep listening to learn how to use data analytics to maximize YOUR business.

Robotic Social Influence- Artificial Intelligence Predicts Market Behaviors