Boeken Marketing Manager Outsourcing

Outsourcing of R&D in the Pharmaceutical Industry

This book examines the strategic aspects of outsourcing in relation to the firm. Although the book is based on a case study of the pharmaceutical industry, the general principles derived from the Strategic Sourcing Model are generic in nature and the model can be applied to instances of outsourcing in other industries.

52 Sales Management Tips

This book is designed for sales managers who struggle within a corporate environment that doesn’t always support them or their development needs. Whether you are a sales executive, senior sales leader or a new, experienced or aspiring sales manager I’m confident you will find this book to be a valuable guide to consult whenever you …

How Not to Implement Six SIGMA

Your problem is: how can you get through the next few months or (God forbid) years until this Six Sigma nonsense blows over? Worry no more! This book will give you the knowledge, tools, and insights you need to guarantee the failure of Six Sigma in your organization. We know this is a big claim, …

Outsourcing And Marketing

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies …

Adobe Experience Manager

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences. Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business …

Brand Management In A Week

Brand management just got easier You are just seven steps away from understanding the principles of successful brand management. Imagine knowing your brand so thoroughly that you can instinctively guide it through each stage of growth to provide a relevant and consistent experience to its audience. Now you can. Brand Management In A Week is …

Position Trading

The Sales Engineer Manager's Handbook

The Product Manager's Handbook

The Product Manager's Handbook is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in …

Coaching Salespeople Into Sales Champion

Technology has not only changed the way companies sell but also the way managers build and develop their team. With a savvy, younger generation to manage and fewer resources to do so, managers have less face time with their staff. As more companies transition to a virtual team environment, it s essential for managers to …