Boeken Marketing Manager Outsourcing

Creating Rainmakers

Digital Marketing

Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

The Sales Manager's Guide to Greatness

**2018 Axiom Business Book Award Winner, Silver Medal Straightforward advice for taking your sales team to the next level!** If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as …

Product Manager's Handbook

Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans-- Evaluate product portfolios-- Propose and develop successful new products-- Price products and services for …

The Conversation Manager

In recent years, the internet has changed from a static platform into a social platform. This development has had a major impact on the manner in which consumers seek information, communicate and indicate their purchasing intentions. Sadly, however, most advertisers have failed to keep pace with these developments. Traditional advertisement is no longer effective. Advertising …

Weg met het marketingplan, tijd voor actie!

U wilt graag doelgericht aan marketing doen. Helaas is het opstellen van een marketingplan elke keer weer een tijdrovende en omslachtige bezigheid. En dat terwijl de uitvoerige analyses die daarvoor nodig zijn van jaar tot jaar niet spectaculair van elkaar verschillen. Het belangrijkste krijgt daardoor te weinig aandacht: de acties. Weg met het marketingplan, tijd …

Key Marketing Metrics

Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can't measure it, …

Marketing Metrics

Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, …

Would They Call You Their Best Boss Ever?

"Lead Your People to the Results You WantWho is the best boss you have ever worked for? What was it like working for this individual compared to, say, one of your less competent managers? You most likely did some of your best work, exceeded expectations, and felt that your work really mattered.The 132 short articles …

The Web Content Style Guide

The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful. Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA The definitive how-to guide for all writers, editors and publishers of web content. Good …