Boeken Marketing Manager
Een marketing manager is in alle sectoren nodig en kan binnen verschillende organisaties werken. Driekwart van de afgestudeerden vindt snel een baan. Omdat er veel afgestudeerden zijn wordt er voor de komende jaren een overschot verwacht. Ook zijn de gevolgen van de economische crisis nog te merken binnen de sector. Toch zijn de vooruitzichten vooralsnog goed.
Een marketing manager heeft doorgroeimogelijkheden tot (commercieel) directeur en senior adviseur.
Er zijn een hoop verschillende manieren om je te verdiepen in het beroep Marketing Manager. Je kan een opleiding volgen, maar er zijn nog andere laagdrempelige manieren om aan die kennis te komen. Hieronder kan je diverse boeken, Ebooks of DVDs vinden waarmee je meer kan leren over de functie en de inhoud van het beroep Marketing Manager. Er zijn boeken voor de beginner of voor de Marketing Manager die verder wilt ontwikkelen binnen het vakgebied.De 97 beste boeken voor een Marketing Manager:
The Rainmaker
The Rainmaker - Engels | E-book | 9781735586939 | 20 mei 2021 | Adobe ePubFrom the author of Driving Sales, The Drive to 30, and The Unfair Advantage comes a straightforward, powerful guide for desk managers ready to become rainmakers. Most desk managers believe that printing out a four square or saying "No" to a salesperson on a proposed deal makes them a strong team member. In reality, what …
Six Sigma for Marketing Processes
Six Sigma for Marketing Processes - Engels | E-book | 9780132712873 | 17 februari 2006 | 304 pagina's | Adobe ePubNearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the …
Pearson Business Analytics Series- Marketing Metrics
Pearson Business Analytics Series- Marketing Metrics - Engels | Paperback | 9780136717133 | 07 januari 2021 | 512 pagina'sYour Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich …
Financial Forecasting and Planning
Financial Forecasting and Planning - Engels | Hardcover | 9780899302652 | 16 augustus 1988 | 169 pagina'sThis work offers a concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning. As the authors point out, financial forecasting is more than the annual genertion of sales forecasts and budgets. It is a comprehensive process that looks at every aspect of a company's operations in …
The Sales Engineer Manager's Handbook
The Sales Engineer Manager's Handbook - Engels | Paperback | 9798638751791 | 21 april 2020 | 220 pagina's
The Web Content Style Guide
The Web Content Style Guide - Engels | Paperback | 9780273656050 | 17 oktober 2001 | 224 pagina'sThe first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful. Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA The definitive how-to guide for all writers, editors and publishers of web content. Good …
Marketing Research for Managers
Marketing Research for Managers - Engels | Paperback | 9780750604888 | 23 oktober 1996 | 336 pagina'sThe more managers know about how marketing research works, the more effective they can be in using it as a management tool. This practical introduction to marketing research's purpose is to enable managers to become more informed research users and buyers. It covers the range of marketing research techniques and describes how each stage in …