Boeken Sales Executive

Executive Guide To Healthcare Kaizen

Hospitals and health systems are facing many challenges, including shrinking reimbursements and the need to improve patient safety and quality. A growing number of healthcare organizations are turning to the Lean management system as an alternative to traditional cost cutting and layoffs. Kaizen, which is translated from Japanese as good change or change for the …

Visionary Selling

A sales consultant goes beyond a basic, sell-the-product philosophy to suggest that sales presentations should be based on bottom-line future business results because that is what top company officers are interested in. 20,000 first printing.

Executive Development Journeys

Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful development programs, with views from corporate sponsors, participants, faculty contributors and case studies of customised programs commissioned by 6 organizations.

Coaching Salespeople Into Sales Champion

Technology has not only changed the way companies sell but also the way managers build and develop their team. With a savvy, younger generation to manage and fewer resources to do so, managers have less face time with their staff. As more companies transition to a virtual team environment, it s essential for managers to …

Entry Barriers and Market Entry Decisions

Many firms enter new markets each year in search of growth, but only a handful succeed. A major reason for failure is underestimation of market entry barriers and competitors' reactions to market entry. Thus the objective of this book is to help marketers make more informed market entry decisions. To that end, the authors provide …

42 Rules of Cold Calling Executives (2nd Edition)

'42 Rules of Cold Calling Executives (2nd Edition)' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to …

Definitive Marketing Plan

Presents an overview of customer-oriented planning. Provides a process for strategic and operational marketing planning that allows integration of business and marketing plans, and shows how to produce effective marketing strategies, including promotional plans. Gives insight and advice on portfolio and customer analysis, the role of the environmental audit, corporate missions, communication tools, and monitoring …

Showroom Sales Skills- 50 Steps to Showroom Mastery

Research Handbook on Executive Pay

Leading corporate governance scholars from a range of countries set out their views on four main areas of executive compensation: the history and theory of executive compensation, the structure of executive pay, corporate governance and executive compensation, and international perspectives on executive pay.

Marketing for the Nonmarketing Executive

In e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. This title presents comprehensive information about marketing management and competitive strategy in the Internet age. It teaches readers how to think like a marketing strategist.