Boeken Copywriter

Er zijn weinig Copywriters werkzaam in Nederland, wat het arbeidsperspectief gunstig maakt voor de ondernemende Copywriter. Binnen marketingbureaus kan een Copywriter zich opwerken tot creatief directeur of een dergelijke functie. De doorgroeimogelijkheden voor een zelfstandig werkende Copywriter zijn liggen ingewikkelder, maar er is zeker mogelijkheid om betere, grtoere opdrachten binnen te halen of in een meer lucratieve branche aan het werk te komen. Net als het netwerk van een Copywriter zijn de mogelijkheden erg wisselend en afhankelijk van eigen kunnen en inzet.

Er zijn een hoop verschillende manieren om je te verdiepen in het beroep Copywriter. Je kan een opleiding volgen, maar er zijn nog andere laagdrempelige manieren om aan die kennis te komen. Hieronder kan je diverse boeken, Ebooks of DVDs vinden waarmee je meer kan leren over de functie en de inhoud van het beroep Copywriter. Er zijn boeken voor de beginner of voor de Copywriter die verder wilt ontwikkelen binnen het vakgebied.

De 88 beste boeken voor een Copywriter:

Leading Creative Teams

Leading Creative Teams

Leading Creative Teams - Engels | Druk: 1 | Paperback | 9781484220559 | 225 pagina's

Learn the skills you must master to assume leadership roles-creative directors, art directors, and advertising managers-on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary …

Copywriting For Beginners Guide

Copywriting For Beginners Guide

Copywriting For Beginners Guide - Engels | Druk: 1 | E-book | 9781683050759

Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an …

The Brains Behind Great Ad Campaigns

The Brains Behind Great Ad Campaigns

The Brains Behind Great Ad Campaigns - Engels | Druk: 1 | Paperback | 9780742555518 | 224 pagina's

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

My Life in Advertising - Masters of Marketing Secrets

My Life in Advertising - Masters of Marketing Secrets

My Life in Advertising - Masters of Marketing Secrets - Engels | Paperback | 9781312099906 | 148 pagina's

“My Life in Advertising” is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic “Scientific Advertising”). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. …

Copyboek, het , 24 en 1 copywriters-over hun vak(adfo specialists gr.)

Copyboek, het , 24 en 1 copywriters-over hun vak(adfo specialists gr.)

Copyboek, het , 24 en 1 copywriters-over hun vak(adfo specialists gr.) - Nederlands | Druk: 1 | Paperback | 9789014060088 | 164 pagina's

Als creatief directeur copy van een groot reclamebureau bekijk je tientallen mappen per jaar. Bijna zonder uitzondering bestempelen de aanstormende talenten hun kwaliteiten als 'concept en copy'. Sommigen brengen als bewijsvoering vast een eigen visitekaartje mee. Onder hun naam prijkt hun 'claim to fame': concept & copy. Het staat er zwart op wit, dus het …

Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground

Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground

Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground - Engels | E-book | 9781301111060

Get your copywriting business going quickly and easily with this reality-based guide. Marcia Yudkin reveals the surprising launch methods used most often by her dozens of copywriting protégés over the years. Six of the top 10 methods can cost nothing at all, while the rest fit comfortably within a typical startup budget. For each method, …

Copywriting In A Week

Copywriting In A Week

Copywriting In A Week - Engels | E-book | 9781444159097 | 128 pagina's

Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written …

Claude C. Hopkins' Scientific Advertising

Claude C. Hopkins' Scientific Advertising

Claude C. Hopkins' Scientific Advertising - Engels | E-book | 9781312098527

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and …

Start Your Own Freelance Writing Business and More

Start Your Own Freelance Writing Business and More

Start Your Own Freelance Writing Business and More - Engels | Druk: ed | Paperback | 9781599181752 | 156 pagina's

Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it's time to take your writing career into your own hands--and start your professional freelance writing business! One of the fastest and least expensive homebased businesses to start, the business of freelance writing lets you turn your writing talent …

The Copywriter's Handbook: Everything You Need to Know About Copywriting

The Copywriter's Handbook: Everything You Need to Know About Copywriting

The Copywriter's Handbook: Everything You Need to Know About Copywriting - Engels | E-book | 9781329523197

What No One Will Tell You Copywriting can be a very lucrative field and is for many writers out there today. If you are a good writer, you should be able to pick up copywriting. The key behind copywriting is that you must understand that you're writing in a different style and to a different …

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