Boeken Marktonderzoeker
Hoewel de sector een klap heeft gekregen door de economische crisis krijgen Marktonderzoekers een steeds belangrijkere rol en worden ze steeds vaker ingezet door bedrijven. Consumentengedrag is lastig te voorspellen en Marktonderzoekers zijn daarom vaak overal nodig.
Een Marktonderzoeker kan doorgroeien naar de functie van senior Marktonderzoeker of als Commercieel Directeur van een onderzoeksbureau. Ook kan hij zijn eigen bureau starten.
Er zijn een hoop verschillende manieren om je te verdiepen in het beroep Marktonderzoeker. Je kan een opleiding volgen, maar er zijn nog andere laagdrempelige manieren om aan die kennis te komen. Hieronder kan je diverse boeken, Ebooks of DVDs vinden waarmee je meer kan leren over de functie en de inhoud van het beroep Marktonderzoeker. Er zijn boeken voor de beginner of voor de Marktonderzoeker die verder wilt ontwikkelen binnen het vakgebied.De 97 beste boeken voor een Marktonderzoeker:
SURVEY & QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions
SURVEY & QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions - Engels | E-book | 9781846211881SURVEY & QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions presents practice-oriented guidance on survey and questionnaire design, as well as exercises and video presentations, to assist you in your research. It is based on lecture notes and hand-outs used by the authors in the various classes they have taught over the past number …
The Hacking of the American Mind
The Hacking of the American Mind - Engels | Paperback | 9781101982945 | 352 pagina's"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties …
Chief Marketing Officers at Work
Chief Marketing Officers at Work - Engels | Druk: 1 | Paperback | 9781484219300 | 330 pagina'sThis book features thirty in-depth, candid interviews with notable individuals holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from a wide spectrum of entities, ranging from leading corporations, nonprofits, and government entities to hot startups. As more CMOs ascend the ladder to CEO, the varied career stories from …
The Strategist's Analysis Cycle Toolbook
The Strategist's Analysis Cycle Toolbook - Engels | Druk: 1 | Hardcover | 9781911498377 | 288 pagina'sThis is an authoritative and practical guide to analysing business data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, provides a series of tools and methods for analysing data and contributing to the success of the …
Global Brand Strategy
Global Brand Strategy - Engels | Druk: 1 | Hardcover | 9781349949939 | 319 pagina'sSteenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their …
Value-Based Pricing
Value-Based Pricing - Engels | Druk: ed | Hardcover | 9780071761680 | 288 pagina'sA Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more-which is good news for you and your business. …
This is Marketing
This is Marketing - Engels | Luisterboek | 9780241388488 | Speelduur: 07:02:13Brought to you by Penguin. *Narrated by Seth Godin* #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do …
Marketing Research, Global Edition
Marketing Research, Global Edition - Engels | Druk: 9th edition | Paperback | 9781292318042 | 528 pagina'sFor courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces …
Mind The Gap
Mind The Gap - Nederlands | Druk: 2 | Paperback | 9789059316058 | 118 pagina'sMet een gap-analyse breng je de verschillen tussen de identiteit en het imago van een organisatie in kaart. Het helpt je bij het maken van de juiste keuzes ter versterking van het imago. Het stappenplan in dit boek stelt iedereen in staat snel en eenvoudig een gap-analyse uit te voeren. Iedere stap wordt in een …
Marketing Metrics
Marketing Metrics - Engels | Druk: 4 | E-book | 9780136755319Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today’s best practices for assessing everything from brand equity to social media, email performance, and rich …