Boeken Brand Manager

Designing B2B Brands

As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights. A comprehensive guide to creating and implementing a global brand platform using the lessons—and secrets—of the world's largest professional services organization As branding becomes ever more central to business success, more professionals than ever before …

Self Branding für Manager - oder die Kunst, sich besser zu positionieren

Was haben Marken und Manager gemeinsam?Ob es nun um Klamotten oder Autos geht, es gibt immer bestimmte Marken, die jedem bekannt sind. Und bei angesehenen Marken bringt der Name auch Vertrauen in das Produkt mit sich. Dasselbe gilt auch für erfolgreiche Manager, die mit ihrer charismatischen Anziehungskraft ein bestimmtes Image ausstrahlen. Aber wie wird man …

Development of a Framework to Manage Brand Crises

Social Ceo

Nell'era della trasparenza e del brand activism la reputazione è per tutti tra gli asset che guidano la costruzione e la difesa del business. Come monitorare e misurare allora la propria reputazione? Come trasferire uno stile autentico e genuino? Quali strumenti utilizzare? A queste e altre domande risponde questo libro, anche grazie alle testimonianze di …

SOCIAL MEDIA MARKETING FOR BUSINESS

If marketing is your focus in building a creative social media brand, then you are on your way to financial freedom. The word of “Social media marketing” has today turned into a spectacle in the social networking realm. What was initially seen as a manageable world that meant an individual who has an influence on …

Top Manager in beruflichen Umbruchphasen

Die Autoren beschreiben den typischen Phasenverlauf der Emotionen und Kognitionen im Zuge eines beruflichen Umbruchs bei Top-Managern. Es zeigt sich, dass der Verlust einer Top-Executive Position meist eine Erschütterung einer zentralen Säule der Identität darstellt. Die Autoren beschreiben den typischen Phasenverlauf der Emotionen und Kognitionen im Zuge eines beruflichen Umbruchs bei Top-Managern. Es werden psychologische …

Brand Manager A Complete Guide - 2020 Edition

Is supporting Brand manager documentation required? What Brand manager metrics are outputs of the process? Who will be responsible for deciding whether Brand manager goes ahead or not after the initial investigations? Is the cost worth the Brand manager effort ? Are there any constraints known that bear on the ability to perform Brand manager …

The Marketing Manager's Guide

Faustino Taderera, the celebrity and towering figure, is the finest International Business brains ever produced in Zimbabwe and Africa and the most published business icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." This book, The Marketing Manager's Guide, his 23th book, is a companion for top marketing executives in …

Brand Extensions in Pakistan

There have been few studies on brand extensions in a Pakistan context. In this book, we study brand extensions in Pakistan from viewpoint of Brand Managers as their analysis coupled with their personal preferences can provide interesting insights for forming a successful brand extension strategy.Since T. Gamble first published an article about brand extensions (1967) …

Brand Management In A Week

Brand management just got easier You are just seven steps away from understanding the principles of successful brand management. Imagine knowing your brand so thoroughly that you can instinctively guide it through each stage of growth to provide a relevant and consistent experience to its audience. Now you can. Brand Management In A Week is …