Boeken Brand Manager

Er zijn vacatures voor Brand Managers, maar het zijn er niet veel. Het hoge opleidingsniveau en de gewenste werkervaring maken echter dat het aantal potentiële werknemers vrij klein is.

Je kunt als Brad Manager meer senioriteit verwerven en leiding gaan geven aan afdeling met meerdere Brand Managers. Ook kun je telkens een nieuw project oppakken, met een groter bereik, meer werknemers en grotere verantwoordelijkheid.

Er zijn een hoop verschillende manieren om je te verdiepen in het beroep Brand Manager. Je kan een opleiding volgen, maar er zijn nog andere laagdrempelige manieren om aan die kennis te komen. Hieronder kan je diverse boeken, Ebooks of DVDs vinden waarmee je meer kan leren over de functie en de inhoud van het beroep Brand Manager. Er zijn boeken voor de beginner of voor de Brand Manager die verder wilt ontwikkelen binnen het vakgebied.

De 28 beste boeken voor een Brand Manager:

The Community Manager's Playbook

The Community Manager's Playbook

The Community Manager's Playbook - Engels | Druk: 1st ed. | Paperback | 9781430249955 | 316 pagina's

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you'll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer …

Sustainable Luxury Brands

Sustainable Luxury Brands

Sustainable Luxury Brands - Engels | Druk: 1 | Paperback | 9781349956265 | 244 pagina's

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and …

Decoding a Brand Manager's Success

Decoding a Brand Manager's Success

Decoding a Brand Manager's Success - Engels | Druk: Vol. 1 | E-book | 9781947498136

In this book, we pool over 50 years of experience to share with you what it takes to be a super-successful brand manager. We will unfold secrets of success that are not taught in any brand-management course or by any corporate bosses but are expected to learn through the hard knocks of life. However, you …

Star Brands

Star Brands

Star Brands - Engels | E-book | 9781621534747

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model …

Personal Branding per il manager

Personal Branding per il manager

Personal Branding per il manager - Italiaanstalig | E-book | 9788820368890

Un manuale di istruzioni disegnato appositamente per manager e imprenditori per comprendere e sfruttare il potere della loro immagine personale tramite il Personal Branding, sia in ottica di carriera sia per favorire il successo della loro attività e della loro azienda. Un libro che, in modo pratico e schematico, risponde alla principale esigenza del management: …

The Community Manager's Playbook

The Community Manager's Playbook

The Community Manager's Playbook - Engels | E-book | 9781430249962

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you'll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer …

Brand Management In A Week

Brand Management In A Week

Brand Management In A Week - Engels | E-book | 9781444197990 | 128 pagina's

Learn successful brand management in 7 days and advance your career Written by Paul and Julia Hitchens, leading experts in branding, Successful Brand Management in a Week quickly teaches you the insider secrets you need to build your business. The seven straightforward chapters feature the key points of the subject, as well as questions to …

A New Brand of Expertise

A New Brand of Expertise

A New Brand of Expertise - Engels | Druk: 1 | E-book | 9781136432095 | 200 pagina's

A New Brand of Expertise uniquely clarifies the dynamics of the red-hot free agent workplace and teaches the new skills and employment strategies independent professionals must master to succeed. In today's quick and turbulent markets, companies often need specialized professional talent on an interim basis to solve specific business problems, a major trend creating huge …

Die Moral-Macher

Die Moral-Macher

Die Moral-Macher - Duitstalig | Druk: 1 | E-book | 9783864143205

Wachsen - so lautete der kategorische Imperativ der globalen Wirtschaftselite. Bis im September 2008 die große Blase nicht mehr wachsen wollte. Spätestens seit der Arcandor-Pleite und den Negativschlagzeilen um Middelhof, Schaeffler, Wiedeking und all die anderen großen und möchtegerngroßen Kapital-Kapitäne ist klar: In Zukunft brauchen wir andere Managertypen. Manager, die auf Nachhaltigkeit setzen statt auf …

The Executive and Senior Manager's Guide - 1

The Executive and Senior Manager's Guide - 1

The Executive and Senior Manager's Guide - 1 - Engels | Druk: 1 | E-book | 9781999649319

For Executives and Senior Managers looking to secure a new job, the way forward has been streamlined. They can now present themselves in a more dynamic way, so they stand out from so many others chasing the same position. This guide, written specifically for Executives and Senior Managers, brings together over 25 years' experience of …

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