Boeken Brand Manager

Er zijn vacatures voor Brand Managers, maar het zijn er niet veel. Het hoge opleidingsniveau en de gewenste werkervaring maken echter dat het aantal potentiële werknemers vrij klein is.

Je kunt als Brad Manager meer senioriteit verwerven en leiding gaan geven aan afdeling met meerdere Brand Managers. Ook kun je telkens een nieuw project oppakken, met een groter bereik, meer werknemers en grotere verantwoordelijkheid.

Er zijn een hoop verschillende manieren om je te verdiepen in het beroep Brand Manager. Je kan een opleiding volgen, maar er zijn nog andere laagdrempelige manieren om aan die kennis te komen. Hieronder kan je diverse boeken, Ebooks of DVDs vinden waarmee je meer kan leren over de functie en de inhoud van het beroep Brand Manager. Er zijn boeken voor de beginner of voor de Brand Manager die verder wilt ontwikkelen binnen het vakgebied.

De 31 beste boeken voor een Brand Manager:

Star Brands

Star Brands

Star Brands - Engels | Druk: 1 | Paperback | 9781621534631 | 256 pagina's

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model …

Brand Management In A Week

Brand Management In A Week

Brand Management In A Week - Engels | Druk: 1 | Paperback | 9781473627550 | 128 pagina's

Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from …

Sustainable Luxury Brands

Sustainable Luxury Brands

Sustainable Luxury Brands - Engels | Druk: Softcover reprint of the original 1st ed. 2017 | Paperback | 9781349956265 | 244 pagina's

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and …

Brand Management In A Week

Brand Management In A Week

Brand Management In A Week - Engels | E-book | 9781444197990 | 128 pagina's

Learn successful brand management in 7 days and advance your career Written by Paul and Julia Hitchens, leading experts in branding, Successful Brand Management in a Week quickly teaches you the insider secrets you need to build your business. The seven straightforward chapters feature the key points of the subject, as well as questions to …

A New Brand of Expertise

A New Brand of Expertise

A New Brand of Expertise - Engels | Druk: 1 | E-book | 9781136432095 | 200 pagina's

A New Brand of Expertise uniquely clarifies the dynamics of the red-hot free agent workplace and teaches the new skills and employment strategies independent professionals must master to succeed. In today's quick and turbulent markets, companies often need specialized professional talent on an interim basis to solve specific business problems, a major trend creating huge …

Designing B2B Brands

Designing B2B Brands

Designing B2B Brands - Engels | Hardcover | 9781118457474 | 224 pagina's

As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights. The CA magazine (UK) Get tactical insight from the top business-to-business branding experts and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the …

Lessons of a Brand Manager

Lessons of a Brand Manager

Lessons of a Brand Manager - Engels | E-book | 9781936529728

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. After 150-plus years in the firearms business, customers everywhere recognized the Smith & Wesson name-but they didn't know what it stood for. For CEO Michael Golden and the team of …

The Executive and Senior Manager's Guide - 1

The Executive and Senior Manager's Guide - 1

The Executive and Senior Manager's Guide - 1 - Engels | Druk: 1 | E-book | 9781999649319

For Executives and Senior Managers looking to secure a new job, the way forward has been streamlined. They can now present themselves in a more dynamic way, so they stand out from so many others chasing the same position. This guide, written specifically for Executives and Senior Managers, brings together over 25 years' experience of …

Careers in Marketing

Careers in Marketing

Careers in Marketing - Engels | Paperback | 9781511465854 | 40 pagina's

SOME OF THE MOST REWARDING AND challenging careers today are available in the marketing specialty of brand management. Brand managers are primarily responsible for the marketing activities for a certain brand to increase its market share, boost profitability, and ensure consumers in its target markets view it favorably. The brand manager is the executive who …

The Ugly Truth about the Secret of BRAND MANAGER

The Ugly Truth about the Secret of BRAND MANAGER

The Ugly Truth about the Secret of BRAND MANAGER - Engels | E-book | 9781387313501

In this book you will know about the life of Brand Manager. When you hear a brand's name, what thoughts come to mind? Developing a good relationship with the target market is essential for brand management. So that This book is a response to the question. What is the role of a Brand Manager in …

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