Boeken Manager Marketing

Marketing-und Sales-Intelligenz im Maschinen- und Anlagenbau

Der Maschinen- und Anlagenbau ist eine der entscheidenden Branchen für die deutsche Volkswirtschaft. Die wichtigste Aufgabe von Marketing und Vertrieb im Maschinen- und Anlagenbau ist die Darstellung technischer und qualitativer Leistungsmerkmale sowie des Return on Investment. Die Differenzierung findet über Alleinstellungsmerkmale der Maschine, Beratung und Serviceleistungen statt. Und über die Art und Weise, wie das …

The Phenomenal Product Manager

Managers the Day After Tomorrow: Connect to Many, Engage Individuals

In today's economy, everything has changed. In order to survive, managers and organisational leaders will have to address the need to connect to the largest possible audience without losing touch with the individual. But how does this work? How can managers look ahead? How can they imagine how their company will be doing in thirty …

Ondernemend leren - Kerntaken(retail)marketing

Bronnenboek Retailmarketing is een van de drie bronnenboeken die ontwikkeld is voor de opleiding Ondernemer detailhandel. Er is bewust gekozen voor een traditionele indeling marketing, management en bedrijfseconomie. Dit bronnenboek hoort bij de methode Ondernemendleren. Ondernemendleren is een leermethode waarin de competentieontwikkeling van een beginnend beroepsbeoefenaar in de bedrijfstak detailhandel het uitgangspunt is voor de …

AI for Managers

Benefit from simple explanations of AI and data science concepts while learning how to manage highly technical teams Key Features Get to grips with basic AI and data science concepts with thorough, plain-language explanations Dive into the practical aspects of AI project management with a focus on real-life examples Work through recent and industry-leading case …

The Six Sigma Handbook, Third Edition, Chapter 11 - The Improve/Design Phase

The following is a chapter from the fully updated and revised The Six Sigma Handbook , Third Edition. It covers the management systems and statistical tools that are the foundation of Six Sigma. The book's presentation is based on the DMAIC (Define, Measure, Analyze, Improve, Control) implementation strategy for Six Sigma, with focus on the …

Credit Scoring for Risk Managers

This is the second edition of Credit Scoring For Risk Managers: The Handbook for Lenders. Like the first edition, it was written for bankers and other consumer lenders who need a clear understanding of how to use credit scoring effectively throughout the loan life cycle. In today's financial system, scoring is used by virtually all …

Best of the Best

Whether you are an owner/operator franchisee, a large franchise operation with multiple locations, or you’re just managing a single location, Ron Pagliarulo shares information in this book that will make you a top performer in your field. Each franchise system has many complexities and challenges. Although It’s not an easy business, it can be simple …

The One to One Manager

Learn from the pioneers of Customer Relationship Management. In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, …

Star Brands

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model …