Boeken Marketing Manager
Een marketing manager is in alle sectoren nodig en kan binnen verschillende organisaties werken. Driekwart van de afgestudeerden vindt snel een baan. Omdat er veel afgestudeerden zijn wordt er voor de komende jaren een overschot verwacht. Ook zijn de gevolgen van de economische crisis nog te merken binnen de sector. Toch zijn de vooruitzichten vooralsnog goed.
Een marketing manager heeft doorgroeimogelijkheden tot (commercieel) directeur en senior adviseur.
Er zijn een hoop verschillende manieren om je te verdiepen in het beroep Marketing Manager. Je kan een opleiding volgen, maar er zijn nog andere laagdrempelige manieren om aan die kennis te komen. Hieronder kan je diverse boeken, Ebooks of DVDs vinden waarmee je meer kan leren over de functie en de inhoud van het beroep Marketing Manager. Er zijn boeken voor de beginner of voor de Marketing Manager die verder wilt ontwikkelen binnen het vakgebied.De 97 beste boeken voor een Marketing Manager:
Coaching Salespeople Into Sales Champion
Coaching Salespeople Into Sales Champion - Engels | Hardcover | 9780470142516 | 29 april 2008 | 327 pagina'sTechnology has not only changed the way companies sell but also the way managers build and develop their team. With a savvy, younger generation to manage and fewer resources to do so, managers have less face time with their staff. As more companies transition to a virtual team environment, it s essential for managers to …
52 Sales Management Tips
52 Sales Management Tips - Engels | E-book | 9780991754625 | 15 oktober 2012 | Adobe ePubThis book is designed for sales managers who struggle within a corporate environment that doesn’t always support them or their development needs. Whether you are a sales executive, senior sales leader or a new, experienced or aspiring sales manager I’m confident you will find this book to be a valuable guide to consult whenever you …
How Not to Implement Six SIGMA
How Not to Implement Six SIGMA - Engels | Paperback | 9781425712266 | 07 april 2006 | 92 pagina'sYour problem is: how can you get through the next few months or (God forbid) years until this Six Sigma nonsense blows over? Worry no more! This book will give you the knowledge, tools, and insights you need to guarantee the failure of Six Sigma in your organization. We know this is a big claim, …
Restaurant Marketing for Owners and Managers
Restaurant Marketing for Owners and Managers - Engels | Paperback | 9780471226277 | 07 november 2003 | 240 pagina'sHow do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with answers to these questions. "Resourceful …
Product Managers Handbook
Product Managers Handbook - Engels | Hardcover | 9780071772983 | 16 september 2011 | 400 pagina'sThe go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptions
Digital Marketing
Digital Marketing - Engels | Paperback | 9780415716758 | 20 oktober 2014 | 353 pagina'sDigital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.
SUMMARY - First, Break All The Rules:
SUMMARY - First, Break All The Rules: - Engels | E-book | 1230004346043 | 13 november 2020 | Adobe ePub* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will learn what methods are used by the best managers with regard to their different styles, their objectives and the needs required by their employees. …
Marketing Insights From A To Z
Marketing Insights From A To Z - Engels | Hardcover | 9780471268673 | 11 maart 2003 | 224 pagina'sIn Marketing Insights from A to Z, marketing¿s most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it. Kotler highlights eighty of marketing¿s fundamental concepts, sharing enlightened …
Product Manager's Handbook
Product Manager's Handbook - Engels | Hardcover | 9780844236698 | 01 januari 1996 | 240 pagina'sExcel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans-- Evaluate product portfolios-- Propose and develop successful new products-- Price products and services for …
Key Marketing Metrics
Key Marketing Metrics - Engels | Paperback | 9780273722038 | 09 december 2008 | 368 pagina'sWhy read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can't measure it, …