Boeken Area Sales Manager

The Six Sigma Handbook, Third Edition, Chapter 11 - The Improve/Design Phase

The following is a chapter from the fully updated and revised The Six Sigma Handbook , Third Edition. It covers the management systems and statistical tools that are the foundation of Six Sigma. The book's presentation is based on the DMAIC (Define, Measure, Analyze, Improve, Control) implementation strategy for Six Sigma, with focus on the …

Best of the Best

Whether you are an owner/operator franchisee, a large franchise operation with multiple locations, or you’re just managing a single location, Ron Pagliarulo shares information in this book that will make you a top performer in your field. Each franchise system has many complexities and challenges. Although It’s not an easy business, it can be simple …

The One to One Manager

Learn from the pioneers of Customer Relationship Management. In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, …

The Rainmaker

From the author of Driving Sales, The Drive to 30, and The Unfair Advantage comes a straightforward, powerful guide for desk managers ready to become rainmakers. Most desk managers believe that printing out a four square or saying "No" to a salesperson on a proposed deal makes them a strong team member. In reality, what …

Six Sigma for Marketing Processes

Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the …

Pearson Business Analytics Series- Marketing Metrics

Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich …

The Sales Engineer Manager's Handbook

Sun Tzu's The Art of War for Sales Force Success

Marketing Research for Managers

The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This practical introduction to marketing research's purpose is to enable managers to become more informed research users and buyers. It covers the range of marketing research techniques and describes how each stage in …

Essential Managers - Presenting

The practical e-guide that gives you the skills to improve your presentation skills. Find out how to improve your presentation skills by learning how to prepare properly, capture attention, speak confidently and deliver your message. You'll discover how to structure your presentation, engage with your audience and make an impact. In a slim, portable format, …