Boeken Area Sales Manager

Brand Management In A Week

Brand management just got easier You are just seven steps away from understanding the principles of successful brand management. Imagine knowing your brand so thoroughly that you can instinctively guide it through each stage of growth to provide a relevant and consistent experience to its audience. Now you can. Brand Management In A Week is …

Standard Operating Procedure For Managers With Outside Sales Teams

Standard Operating Procedure For Managers With Outside Sales Teams is een boek van Nick Lioce

Adobe Experience Manager Quick-Reference Guide

To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, and social media—to build their brand, drive revenue, and extend their reach. This quick look-up guide by Adobe …

Marketing-und Sales-Intelligenz im Maschinen- und Anlagenbau

Der Maschinen- und Anlagenbau ist eine der entscheidenden Branchen für die deutsche Volkswirtschaft. Die wichtigste Aufgabe von Marketing und Vertrieb im Maschinen- und Anlagenbau ist die Darstellung technischer und qualitativer Leistungsmerkmale sowie des Return on Investment. Die Differenzierung findet über Alleinstellungsmerkmale der Maschine, Beratung und Serviceleistungen statt. Und über die Art und Weise, wie das …

The Phenomenal Product Manager

Managers the Day After Tomorrow: Connect to Many, Engage Individuals

In today's economy, everything has changed. In order to survive, managers and organisational leaders will have to address the need to connect to the largest possible audience without losing touch with the individual. But how does this work? How can managers look ahead? How can they imagine how their company will be doing in thirty …

Shoot The HiPPO

This e-book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough. Budgets are tight, management is demanding, technology is changing fast and there's too much for one person to do. The job is even more difficult when digital marketing decisions are made …

Star Brands

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model …

Business Intelligence for New-Generation Managers

Executives in Europe have significantly expanded their role in operations – in parallel to their strategic leadership. At the same time, they need to make decisions faster than in the past. In these demanding times, a redesigned Business Intelligence (BI) should support managers in their new roles. This book summarizes current avenues of development helping …

AI for Managers

Benefit from simple explanations of AI and data science concepts while learning how to manage highly technical teams Key Features Get to grips with basic AI and data science concepts with thorough, plain-language explanations Dive into the practical aspects of AI project management with a focus on real-life examples Work through recent and industry-leading case …