Boeken Sales & Marketing Manager

Veel middelgrote en grote organisaties vragen naar geschikte Sales & Marketing Managers, er is daarom voldoende werk te vinden voor een gemotiveerde Sales & Marketing Manager. Vaak begint de Sales & Marketing Manager binnen het team en stroomt bij geschiktheid door naar de managementfunctie.

Er zijn een hoop verschillende manieren om je te verdiepen in het beroep Sales & Marketing Manager. Je kan een opleiding volgen, maar er zijn nog andere laagdrempelige manieren om aan die kennis te komen. Hieronder kan je diverse boeken, Ebooks of DVDs vinden waarmee je meer kan leren over de functie en de inhoud van het beroep Sales & Marketing Manager. Er zijn boeken voor de beginner of voor de Sales & Marketing Manager die verder wilt ontwikkelen binnen het vakgebied.

De 65 beste boeken voor een Sales & Marketing Manager:

The SaaS Sales Method for Customer Success & Account Managers: How to Grow Customers

The SaaS Sales Method for Customer Success & Account Managers: How to Grow Customers

The SaaS Sales Method for Customer Success & Account Managers: How to Grow Customers - Engels | E-book | 9781386146742

Customer Success Managers and Account Managers are the newest addition to the sales team, whether they and their organizations know it or not. Building on the ideas in The SaaS Sales Method, which discusses how fundamental sales skills must be applied by every customer-facing employee, The SaaS Sales Method for Customer Success & Account Managers: …

Systems Thinking

Systems Thinking

Systems Thinking - Engels | Druk: New title | Hardcover | 9780470845226 | 378 pagina's

Too often, today's managers are sold simple solutions to complex problems. But as many soon discover, simplicity is rarely effective in the face of complexity, change and diversity. Despite apparent promise, quick-fix panaceas fail because they are not holistic or creative enough. They focus on parts of the organization rather than the whole, take little …

Coaching Salespeople into Sales Champions

Coaching Salespeople into Sales Champions

Coaching Salespeople into Sales Champions - Engels | Druk: 1 | E-book | 9780470893418 | 352 pagina's

Sales training doesn't develop sales champions. Managers do. The secret to developing a team of high performers isn't more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen's coaching methodology …

Selling to Major Accounts

Selling to Major Accounts

Selling to Major Accounts - Engels | Druk: Special ed. | Paperback | 9780814410110 | 336 pagina's

In most businesses, 80% of the revenue comes from 20% of the customers. Management of these key accounts demands discipline, direction, and purpose. Account managers and salespeople must be able to identify and capture key opportunities and use a systematic approach to growing the accounts. Here's where they'll find the powerful tools, processes, and techniques …

Sales Management

Sales Management

Sales Management - Engels | Paperback | 9781515199359 | 102 pagina's

''Sales Management: So now you're a Sales Manager...'' is the second in the nine-book 'Sales Management' series*. This book focuses on the key do's and don'ts when first appointed to this exciting and challenging role, and provides the advice and guidance that will ensure that the transition to Sales Management is as smooth and successful …

Forecasting Sales with the Personal Computer

Forecasting Sales with the Personal Computer

Forecasting Sales with the Personal Computer - Engels | Hardcover | 9780899303291 | 222 pagina's

Provides guidance for sales and marketing managers involved in market planning, and uses case studies to explain effective forecasting techniques. Also offers suggestions on how to select the proper equipment, and contains a glossary of statistical terms commonly used in forecasting. Marketing News This book is for the sales or marketing manager involved in market …

Product Management Secrets: Techniques For Product Managers To Boost Product Sales And Increase Customer Satisfaction

Product Management Secrets: Techniques For Product Managers To Boost Product Sales And Increase Customer Satisfaction

Product Management Secrets: Techniques For Product Managers To Boost Product Sales And Increase Customer Satisfaction - Engels | E-book | 9781494495916 | 64 pagina's

The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better. What You'll Find Inside: 9 WAYS TO TO BECOME AN INFORMATION PRODUCT …

Sales Training Games

Sales Training Games

Sales Training Games - Engels | Druk: New edition | E-book | 9781351902236

Selling is a skill that should not be limited to sales staff. Customer service, or other support staff, could all benefit from developing an awareness of and an ability to sell to customers. Also, the opportunity for developing those skills should not be limited to sales training workshops. Here, at last, is a mix of …

Smart Sales Manager

Smart Sales Manager

Smart Sales Manager - Engels | Druk: 1 | E-book | 9780814432846 | 272 pagina's

With the explosion of social media, as well as the increasing dependence on digital communications, the need for businesses to shift their focus from field sales to inside sales is growing exponentially today. Businesses now rely on inside sales to generate up to 50 percent of their revenue! The burgeoning demand for inside sales leaders …

How to Create a Successful Product That Customers Will Want

How to Create a Successful Product That Customers Will Want

How to Create a Successful Product That Customers Will Want - Engels | Luisterboek | Verteller: Dr. Jim Anderson | 9781509438877 | Speelduur: 00:46:33

The success of a product manager is judged by the success of their product. This of course leads to the question, what does it take to have a successful product? One of the most important things is how a product manager chooses to look at their market: do they take the short term view or …

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