Boeken Sales & Marketing Manager

Veel middelgrote en grote organisaties vragen naar geschikte Sales & Marketing Managers, er is daarom voldoende werk te vinden voor een gemotiveerde Sales & Marketing Manager. Vaak begint de Sales & Marketing Manager binnen het team en stroomt bij geschiktheid door naar de managementfunctie.

Er zijn een hoop verschillende manieren om je te verdiepen in het beroep Sales & Marketing Manager. Je kan een opleiding volgen, maar er zijn nog andere laagdrempelige manieren om aan die kennis te komen. Hieronder kan je diverse boeken, Ebooks of DVDs vinden waarmee je meer kan leren over de functie en de inhoud van het beroep Sales & Marketing Manager. Er zijn boeken voor de beginner of voor de Sales & Marketing Manager die verder wilt ontwikkelen binnen het vakgebied.

De 96 beste boeken voor een Sales & Marketing Manager:

Segmentation Strategies for Hospitality Managers

Segmentation Strategies for Hospitality Managers

Segmentation Strategies for Hospitality Managers - Engels | E-book | 9781136416316 | 12 november 2012 | 252 pagina's | Adobe ePub

Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference …

Data Mining For Managers

Data Mining For Managers

Data Mining For Managers - Engels | Hardcover | 9781137406170 | 30 oktober 2014 | 242 pagina's

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

Digital Marketing for Executives and Managers

Digital Marketing for Executives and Managers

Digital Marketing for Executives and Managers - Engels | Hardcover | 9781639871636 | 01 maart 2022 | 241 pagina's

Managing marketing tasks with the help of digital services such as the Internet, mobile phones, display advertisements, etc. is known as digital marketing. Digital marketing uses tools such as social media marketing, Search Engine Optimization (SEO), content marketing, campaign marketing, Search Engine Marketing, SMS marketing, etc. Digital marketing offers multiple channels of interaction with potential …

So, Now You're a Sales Manager

So, Now You're a Sales Manager

So, Now You're a Sales Manager - Engels | E-book | 9781925516852 | 06 april 2017 | Adobe ePub

Have you just taken on the role of Sales Manager, or soon will? Are you ready for the team, customer and upwards reporting challenges you are going to face? Do you know the key areas you must focus on in your first few days, weeks and months to ensure you don’t lose sales, or salespeople? …

Basics of Branding

Basics of Branding

Basics of Branding - Engels | E-book | 9781606495933 | 23 augustus 2013 | Adobe ePub

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, …

Manager l'expérience Client-Collaborateur - 4e éd.

Manager l'expérience Client-Collaborateur - 4e éd.

Manager l'expérience Client-Collaborateur - 4e éd. - Frans | E-book | 9782100813810 | 10 juni 2020 | Adobe ePub

Satisfaire et fidéliser les clients… et les collaborateurs, tels sont les enjeux des activités de service qui représentent, aujourd’hui, les trois-quarts de la richesse créée en France. Ce livre présente les notions et outils majeurs pour accompagner les professionnels des différents secteurs (hôtellerie, tourisme, transport, banque…) dans la mise en place d’une véritable culture de …

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