Boeken Sales & Marketing Manager

The Rainmaker

From the author of Driving Sales, The Drive to 30, and The Unfair Advantage comes a straightforward, powerful guide for desk managers ready to become rainmakers. Most desk managers believe that printing out a four square or saying "No" to a salesperson on a proposed deal makes them a strong team member. In reality, what …

Six Sigma for Marketing Processes

Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the …

Pearson Business Analytics Series- Marketing Metrics

Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich …

The Sales Engineer Manager's Handbook

Marketing Research for Managers

The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This practical introduction to marketing research's purpose is to enable managers to become more informed research users and buyers. It covers the range of marketing research techniques and describes how each stage in …

Essential Managers - Presenting

The practical e-guide that gives you the skills to improve your presentation skills. Find out how to improve your presentation skills by learning how to prepare properly, capture attention, speak confidently and deliver your message. You'll discover how to structure your presentation, engage with your audience and make an impact. In a slim, portable format, …

Make Your Clinics Flow with Synchrony

Synchrony is the ability of a healthcare process to control the pace of the physician process and the pace of the patient process such that the physician and patient are ready for each other at the same time, without waste or delay. When a process achieves synchrony, the patient does not wait for the doctor, …

Developing World Class Products: Techniques For Product Managers To Better Understand What Their Customers Really Want

As product managers, we are the ones who are in charge of developing a product that our customers are going to want and our competitors are going to fear. There is no one right way to develop a winning product, rather there is a particular set of skills that every product manager has to develop …

Implementing SAP CRM

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in …

Selling in Manufacturing and Logistics

Two "blue-collar bulldogs" with a combined half-century of experience share a proven twelve-point system for sales success within the complex, multi-layered, and demanding field of manufacturing and logistics. Everyone is selling, all the time-but not everyone sells well, and not everyone realizes that selling is what's happening. This is true to some degree in all …